How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

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What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account.

Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things.

Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram. And, with the roll-out of the new Meta Verified subscription, getting that little icon is not only reserved for public figures (as long as you're happy to pay a monthly fee, of course).

In this post, we'll cover what verification is, the two ways to get a blue check on the social media platform (with and without paying for Meta Verified), plus some FAQs about the blue tick.

What does it mean to be verified on Instagram?

You've almost certainly seen the blue check next to an account's name on Instagram — that means that the account in question has been verified.

Before the introduction of Meta Verified, that verified badge meant that Instagram had confirmed that the account was both authentic, and represents a notable brand or influencer, public figure, or celebrity.

But now Meta Verified offers another route to the verified badge, and Meta, the company that owns Instagram and Facebook, is keen to differentiate between the two.

How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

The difference between Meta Verified and verified badges

While both of these are routes to getting the coveted blue check next to your Instagram handle, Meta seems to be keen to draw a line between the two. Here's how they explain it in Instagram's Help Center

“Verified badges are different from Meta Verified.

Verified badges confirm that a notable account is the authentic presence for that person or brand.

Meta Verified is a paid subscription that confirms that the account is validated and authentic. This subscription comes with a bundle of features and benefits available for both eligible profiles and eligible businesses.”

Reading between the lines of this help article, it looks a lot like Instagram might consider changes to the notable person verified badges in the future:

“As we test and learn, there will be no immediate changes to accounts on Instagram or Facebook that are already verified based on prior requirements.”

What are the benefits of getting verified on Instagram?

A verified badge is effectively a signpost for Instagram users that certain accounts are authentic — no bots, fake accounts, meme accounts, or even fan accounts are eligible. “If an account has the verified badge, we've confirmed that it represents who it says it does.”

There are a number of benefits to Instagram verification. If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy:

  • It adds credibility — this can be key if you're sharing important research, news, or articles.
  • It helps you stand out in search results — verified accounts appear at the top of Instagram search results.
  • Verification assists with impersonation issues — Instagram won't verify more than one instance of a person or brand, so you can trust that the one that is verified is the real account.
  • Take this one with a pinch of salt, but rumors abound that verified accounts get higher engagement rates. A 2020 study of 6.5 million Instagram accounts discovered that verified accounts got, on average, 30% more engagement than other accounts (though this study was conducted with the old, notable figure version of the Instagram verification badge).

If you opt to go the Meta Verified subscription route, you can expect some extra benefits, per Instagram: