James Smith

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help. When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit and others flopped like soggy tacos. That … Read more

In a recent hiring round, we tried something new. I asked a candidate in the final stages of interviewing to spend a full day working with us. It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had … Read more

We dug into the engagement rate data of eight social media platforms. Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads … Read more

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves. Remember good old chronological news feeds? Back in the early days of Facebook, circa 2006 or so, posts were … Read more

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published. At Buffer, we recently embarked on an ambitious project: uncovering the best time to post on social media in 2025 — across all major platforms. We pored over millions of posts, reels, TikToks, … Read more