James Smith

Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement). Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for … Read more

If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016.  Our Dependent Grant is separate benefit, outside If you’ve followed Buffer for a while, then you know we have … Read more

Here’s how I prepared for a month’s worth of social media content in one day. Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility … Read more

Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators. You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. … Read more

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach. There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It's … Read more