Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators.
You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?)
It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts. TikTok is a standout social media platform when it comes to the sheer volume of ways you can earn — without even leaving the app.
The platform is constantly experimenting with new ways creators can monetize their content, from participating in challenges with cash incentives to receiving rewards for high-performing content.
Whether you're looking for a modest income boost or are ready to become a full-time creator, TikTok can be a rewarding way to monetize as a creator.
Plus, if you’re a creator with a small business, you’ll be pleased to hear TikTok is popular for shopping, too — 71% of consumers say they have bought something after stumbling across it on TikTok. That's good news, whether you want to engage in brand partnerships or sell your own products and merch.
Suffice it to say, there are many ways to make money on TikTok. Most are built right into the platform, others allow you to make money through partnerships or directly from your followers — great if you have a presence on other platforms, too.
Consider what suits your content and audience, and try out some of these effective methods for making money on TikTok.
An important consideration: At the time of writing, TikTok's fate in the US is still in limbo after a ban on the app was extended. But with an increase in ad spend and only a small dip in active users, it appears businesses and TikTok users alike are still scrolling, even in the face of uncertainty.
If you're a creator in the US looking to make money on TikTok, we recommend diversifying your efforts and growing your following simultaneously on TikTok alternatives like Instagram, YouTube Shorts, and Pinterest. You can crosspost your TikTok videos to these other social media platforms so you're not reliant on a single network — a smart choice regardless of a potential ban.
10 ways to make money on TikTok
There are plenty of ways to earn money on TikTok for creators at any stage of their journey. Some in-platform methods require specific follower counts or content types, but others are accessible even to those just starting out.
Here are 10 of the best ways to make money on TikTok to help you find the right fit for your content style and audience:
Jump to a section:
- Join the TikTok Creator Rewards program
- Partner with brands on sponsored content
- Submit video ads to brands' Creative Challenges
- Tap into affiliate marketing
- Receive virtual gifts by going LIVE and turning on Video Gifts
- Launch a TikTok Subscription to give your most dedicated fans exclusive perks
- Set up a virtual tip jar to collect donations from your audience
- Get paid to promote music artists' work
- Crowdfund a project with your fans
- Sell your own products or merch on TikTok Shop
Many TikTok creators combine several revenue streams for a consistent income. Learn how each of these works and decide which ones feel authentic to your personal brand.
1. Join the TikTok Creator Rewards program
One of the best-known ways to get started making money on TikTok is to join the TikTok Creator Rewards program, which rewards creators for their engaging content.
TikTok's Creator Rewards program pays content creators based on factors like video length, views, engagement, and region-specific performance. TikTok isn’t clear on exactly how much, but some sources say creators could earn $0.40 – $1 for every 1,000 views, and others say the range is $4 – 8. Ei
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