How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

I run a Facebook group called Freelancers Who Work Smart, Not Hard, but, for ages, I managed it the hard way, not the smart way.

The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy. Days or even weeks (eek) would go by without me posting, and the group would lose momentum. 

Somewhat ironically, things changed when I went on maternity leave. Before taking three months off work, I scheduled two posts a week to keep the group active while I was dealing with diapers. In doing this, the group ended up becoming more active than it’s ever been!

So in the interest of working smarter, not harder — whether you run a Facebook Page or Facebook Group — let me walk you through how you might be able to set up a similar process. 

In this guide, I’ll cover the main advantages of scheduling Facebook posts and explain exactly how to schedule posts on Facebook to improve your posting consistency and content performance.

5 benefits of scheduling Facebook posts 

Whether you’re trying to increase brand awareness, grow your audience, build community, or generate leads (or all four!), there are many benefits to scheduling your Facebook posts in advance. 

1. Maintain consistency 

Where content is king, consistent content is the trusted advisor the king can’t live without. It’s simple: When you post regularly, your audience knows what to expect and when to expect it. And you stay top of mind so they don’t forget who you are and what you do. 

The numbers back this up. Buffer’s data scientist, Julian Winterhiemer, analyzed engagement across all platforms Buffer supports — Instagram, Facebook, TikTok, LinkedIn, Bluesky, Threads, X, YouTube, Mastodon, and Pinterest. And, guess what? The most consistent posters received 5 times more engagement per post than users who posted inconsistently.

From my own small and less impressive dataset, I can definitively say that scheduling = consistency. Check out my stats below. I was on maternity leave (with scheduled posts) from May 1st to July 31st. There’s clearly a lot more activity happening in the former half of the chart compared to when I relied on my ad-hoc posting (after August 1st).

So scientifically and anecdotally, scheduling posts consistently is your secret weapon for building an engaged, loyal audience.

2. Create higher-quality content 

The beauty of scheduling your posts is that it gives you the gift of time. 

Instead of scrambling to come up with something on the fly, you can plan ahead and make sure each post is thoughtfully crafted and not just checking the box of, “Oh heck, I need to post something before people think I’ve disappeared.” (Yes, I am speaking from personal experience.)

Scheduling forces you to slow down and focus on quality, rather than rushing through a post at the last minute just because you need to get something out there. 

When you take the time to consider your content carefully, it shows. Your posts will be more intentional, more aligned with your goals, and ultimately more effective at connecting with your audience. Plus, you’ve got a buffer (no pun intended) to refine things before hitting ‘publish.’

3. Be more efficient and save time 

I’ve touched on this above, but time is your most valuable resource. And posting on Facebook can take a lot of it, especially if you’re creating your posts one by one on the day you plan to share them. 

Then there’s the fact that constantly switching between tasks isn’t just inefficient; it’s a brain-drainer too. Did you know multitasking makes you slower, less accurate, and more mentally draine